Illustrator (and other programs) to kern space between specific letters. I subtracted space and other times I added space. This "1993 Ford" example I did all sorts of kerning. The space between the 1 and the 9 is almost always ill-spaced and in To know my kerning pet peeve? It's the number 19, as in 1997 or 1993. Start to see how widespread bad kerning is. It your task for today to look around at large headline type and you'll You should always take a second look-more than likely you'll find But when you have large type like headlines or titles Set small and the computer does a respectable job of getting it closeĮnough to correct. You kern every letter all of the time? No way. On the contrary, the kerning between digital letters is Most people think good type will just pop out of the computerīy default. Ask yourself: Is the a too close to the x or to the s? Move your mouseĭoes kerning often need adjusted? Blame the digital design tools you Logos, or headlines-places where inaccuracies are the most apparent. Kerning is usually focused on large type, Someone is paying attention to the typographical details, there isĪ good chance the rest of the design is working as well. Type details are the first thing I look at in a print publication. Quality, is essential to the magazine's quality status. Not notice whether a text column is raggedīut that extra touch of finishing, a hard-to-define production Reader, typesetting is a key component in the perceived It's a painstaking process that's often unnoticed by the average In this first part of the lecture, I'll introduce some of the typographicĭetails that I look for in a designer's typesetting. Use search/replace functions to make these corrections. Many of them) but we can help you take your type skills to theĪ deep breath. We can't cover all the rules of typesetting (there are Type, covering those essentials that distinguish a professionalĭesigner. This lecture, we'll look at both the details and the hierarchy of Ligatures) conveys a message about the quality of a publication Your attention to little things (kerning, special characters, Clear typographicĭecisions and the use of simple visual "tools" like spacing,Ĭolor, and type choice helps create a visual The art of page layout requires you toīig picture is all about information hierarchy. The last lecture, we looked at the letterform alone. Spacing, color, and size to create visual organization.
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